Etichub at the 9th IPCE Conference: focus on the skin barrier
At the leading international conference for cosmetic sciences, Etichub presented an integrated approach to skin barrier assessment based on environmental exposure, lifestyle, and skin biomarkers. Etichub took part in the 9th edition of the IPCE Conference in Pisa, one of the leading international forums for the scientific community in the field of cosmetic sciences. On […]
The New Frontier of Cosmetic Testing: The Integrated Approach
Truly assessing the efficacy of a cosmetic product requires more than simply collecting more data: it requires a testing approach specifically designed around the biological phenomenon being measured. In recent years, the cosmetic industry has begun to recognize a reality that has long been clear to us at Etichub: a product’s efficacy cannot be adequately […]
Clinical-Aesthetic Protocol Testing: How to Evaluate the Efficacy and Safety of Professional Treatments
How to Design Cosmetic Testing Studies to Validate the Efficacy and Safety of Integrated Cosmetic and Aesthetic Medicine Protocols In the world of advanced cosmetics, treatments are no longer limited to the application of a single product. Increasingly, outcomes and performance depend on the interaction between cosmetic products, devices, and aesthetic procedures within integrated protocols. […]
Trend, Test & Tech – When Testing Becomes an Innovation Strategy
After exploring the macro-trends reshaping the cosmetics market, Trend, Test & Tech returns to Beauty Horizon, Etichub’s editorial column dedicated to the intersection of innovation, product development, and scientific validation. While the first article focused on the changes transforming consumer expectations and cosmetic development strategies, this second installment delves into the heart of the testing […]
Cosmetic Packaging: Etichub’s Contribution in MakeUp Technology
In the cosmetics industry, packaging is no longer just a container, but a strategic component of the product itself. This is the focus of Etichub’s contribution published in the 2026 edition of the MakeUp Technology Packaging Special, dedicated to the role of packaging in cosmetic product development. Packaging and product: an integrated system The article […]
Safety in Professional Treatments: Why Cosmetic Testing Is Essential for Practitioners and Clients
Tolerance assessments, in-use studies and integrated protocol testing support safety, reliability and quality in professional aesthetic treatments In the professional aesthetics sector, safety is often associated with regulatory compliance and client protection. Today, however, a broader perspective is emerging: safety also concerns the operator and the real conditions under which products are used in daily […]
Trend, Test & Tech – Beauty Horizon 1/2026
On Beauty Horizon, Etichub launches a new column: Trend, Test & Tech. A dedicated space for professionals working in cosmetic product development who must balance three key drivers: market trends, technological innovation, and scientific validation. Today, a product is not built on a good formula alone. It requires a comprehensive pathway: understanding where the industry […]
The Skin Barrier: From Face & Body to Scalp Care
The skin barrier takes center stage in the third number of Beauty Horizons (TKS), which features our contribution: an in-depth overview of how it now extends beyond face and body, placing scalp care at the core of emerging cosmetic needs.. In recent years, the scalp has emerged as a strategic skin district, with its own […]
The science behind beauty: Etichub featured in Valore Donna
We are proud to be featured in Valore Donna, the magazine by RCS – Corriere della Sera that highlights the stories of women and companies driving innovation with vision and impact. The article “The Science Behind Beauty” presents the journey of Etichub, an academic spin-off from the University of Pavia, which has built its identity […]
Etichub at Making Cosmetics 2025
On November 19–20, 2025, Etichub will take part in Making Cosmetics, the leading event for professionals in the cosmetics and personal care industry, held at Fiera Milano Rho.You’ll find us at Stand L39, ready to meet companies and industry operators to share our vision of applied research, scientific testing, and specialized consultancy. A meeting point […]