Etichub is growing. And it chooses a language that reflects its method.
Etichub presents its new identity: a scientific ecosystem where research, testing, and consultancy transform cosmetic innovation into value.
Etichub at the 9th IPCE Conference: focus on the skin barrier
At the leading international conference for cosmetic sciences, Etichub presented an integrated approach to skin barrier assessment based on environmental exposure, lifestyle, and skin biomarkers. Etichub took part in the 9th edition of the IPCE Conference in Pisa, one of the leading international forums for the scientific community in the field of cosmetic sciences. On […]
Etichub at Skin Summer School 2026
Etichub’s participation as a sponsor strengthened the dialogue between academia, industry, and young professionals, placing skin biology, emerging trends, and the new challenges of cosmetic testing at the center. From 22 to 24 June 2026, the University of Pavia hosted the Skin Summer School, an event that once again confirmed its role as a key […]
The New Frontier of Cosmetic Testing: The Integrated Approach
Truly assessing the efficacy of a cosmetic product requires more than simply collecting more data: it requires a testing approach specifically designed around the biological phenomenon being measured. In recent years, the cosmetic industry has begun to recognize a reality that has long been clear to us at Etichub: a product’s efficacy cannot be adequately […]
Trend, Test & Tech – When Testing Becomes an Innovation Strategy
After exploring the macro-trends reshaping the cosmetics market, Trend, Test & Tech returns to Beauty Horizon, Etichub’s editorial column dedicated to the intersection of innovation, product development, and scientific validation. While the first article focused on the changes transforming consumer expectations and cosmetic development strategies, this second installment delves into the heart of the testing […]
Dermalsync®: The Award-Winning Project at the 2026 C&T Allē Awards Integrating Cosmetic Research and Innovation
From Scientific Evidence to Cosmetic Innovation: How Applied Research Drives Beauty Innovation. Etichub has received an important international recognition in the field of cosmetic research: Dermalsync® won the 2026 C&T Allē Awards in New York in the category Prototype Product / Chassis – Anti-aging & Skin Care. The award ceremony took place in Manhattan during […]
Skin Longevity: Understanding the Factors That Influence Long-Term Skin Health and the New Challenges for the Cosmetic Industry
How Environmental Factors, Lifestyle and Skin Physiology Shape Skin Longevity and Inspire Cosmetic Innovation Longevity is now one of the key topics reshaping the way health, wellbeing, and technological development are understood. It is becoming increasingly central also in the cosmetic sector, where research is moving towards scientific approaches capable of supporting skin wellbeing over […]
Cosmetic Packaging: Etichub’s Contribution in MakeUp Technology
In the cosmetics industry, packaging is no longer just a container, but a strategic component of the product itself. This is the focus of Etichub’s contribution published in the 2026 edition of the MakeUp Technology Packaging Special, dedicated to the role of packaging in cosmetic product development. Packaging and product: an integrated system The article […]
Skincare and Formulation Science: our scientific director in Cosmopolo magazine
In today’s skincare debate, the shift is clear: the focus is no longer on the single “trending” ingredient, but on the skin’s ability to maintain its own balance. Formulations, routines, and approaches are evolving toward a scientific, performance-driven perspective. On this topic, our Scientific Director, Prof. Paola Perugini, contributed with the article “Across the Barrier, […]
Biodiversity and cosmetics: Etichub discusses it at Cosmoprof Bologna
At Cosmoprof Worldwide Bologna, sustainability in cosmetics is moving towards a more concrete phase: less claims, more data, traceability, and measurable impacts. Within this framework, the seminar organized by ICEA in collaboration with COSMOS-standard AISBL focuses on the role of natural and organic cosmetics in the “nature positive economy”. Etichub: a scientific contribution to the […]