The New Frontier of Cosmetic Testing: The Integrated Approach
Truly assessing the efficacy of a cosmetic product requires more than simply collecting more data: it requires a testing approach specifically designed around the biological phenomenon being measured. In recent years, the cosmetic industry has begun to recognize a reality that has long been clear to us at Etichub: a product’s efficacy cannot be adequately […]
Clinical-Aesthetic Protocol Testing: How to Evaluate the Efficacy and Safety of Professional Treatments
How to Design Cosmetic Testing Studies to Validate the Efficacy and Safety of Integrated Cosmetic and Aesthetic Medicine Protocols In the world of advanced cosmetics, treatments are no longer limited to the application of a single product. Increasingly, outcomes and performance depend on the interaction between cosmetic products, devices, and aesthetic procedures within integrated protocols. […]
Trend, Test & Tech – When Testing Becomes an Innovation Strategy
After exploring the macro-trends reshaping the cosmetics market, Trend, Test & Tech returns to Beauty Horizon, Etichub’s editorial column dedicated to the intersection of innovation, product development, and scientific validation. While the first article focused on the changes transforming consumer expectations and cosmetic development strategies, this second installment delves into the heart of the testing […]
Dermalsync®: The Award-Winning Project at the 2026 C&T Allē Awards Integrating Cosmetic Research and Innovation
From Scientific Evidence to Cosmetic Innovation: How Applied Research Drives Beauty Innovation. Etichub has received an important international recognition in the field of cosmetic research: Dermalsync® won the 2026 C&T Allē Awards in New York in the category Prototype Product / Chassis – Anti-aging & Skin Care. The award ceremony took place in Manhattan during […]
Skin Longevity: Understanding the Factors That Influence Long-Term Skin Health and the New Challenges for the Cosmetic Industry
How Environmental Factors, Lifestyle and Skin Physiology Shape Skin Longevity and Inspire Cosmetic Innovation Longevity is now one of the key topics reshaping the way health, wellbeing, and technological development are understood. It is becoming increasingly central also in the cosmetic sector, where research is moving towards scientific approaches capable of supporting skin wellbeing over […]
Cosmetic Packaging: Etichub’s Contribution in MakeUp Technology
In the cosmetics industry, packaging is no longer just a container, but a strategic component of the product itself. This is the focus of Etichub’s contribution published in the 2026 edition of the MakeUp Technology Packaging Special, dedicated to the role of packaging in cosmetic product development. Packaging and product: an integrated system The article […]
Cosmetic Allergens: new EU Rules and Deadlines
Regulation (EU) 2023/1545 introduces new requirements for fragrance allergens, affecting formulation, labelling, safety assessment and technical documentation across the cosmetic supply chain. Regulation (EU) 2023/1545 has already been in force for some time, and the transitional period is now entering its decisive phase: companies are required to assess the actual level of compliance of their […]
INCI Glossary: What Changes for Cosmetic Ingredients, Labelling and Regulatory Compliance
The updated INCI Glossary introduces important changes affecting ingredient nomenclature, technical documentation and cosmetic product compliance across the supply chain The entry into force of the new glossary of common names for cosmetic ingredients, introduced by Implementing Decision (EU) 2025/1175, represents a key milestone for all brands and suppliers operating in the EU market. By […]
Safety in Professional Treatments: Why Cosmetic Testing Is Essential for Practitioners and Clients
Tolerance assessments, in-use studies and integrated protocol testing support safety, reliability and quality in professional aesthetic treatments In the professional aesthetics sector, safety is often associated with regulatory compliance and client protection. Today, however, a broader perspective is emerging: safety also concerns the operator and the real conditions under which products are used in daily […]
Skincare and Formulation Science: our scientific director in Cosmopolo magazine
In today’s skincare debate, the shift is clear: the focus is no longer on the single “trending” ingredient, but on the skin’s ability to maintain its own balance. Formulations, routines, and approaches are evolving toward a scientific, performance-driven perspective. On this topic, our Scientific Director, Prof. Paola Perugini, contributed with the article “Across the Barrier, […]