The Future Between Well-Aging, Pro-Aging, and Longevity
With the increasing demand for anti-aging products, it is essential to adapt testing methods to the latest scientific discoveries and the evolving needs of consumers. Our laboratories propose an innovative approach that embraces the new philosophy of well-aging, pro-aging, and longevity, moving beyond the traditional concept of anti-aging. It is no longer about fighting aging, […]
Etichub will Attend Making Cosmetics 2024
Join Us to Discover the Latest in Cosmetic Innovation Etichub is thrilled to announce our participation in Making Cosmetics 2024, one of the most prominent events for the cosmetic industry. This year’s event, scheduled for November 20–21, 2024, in Milan, presents an invaluable opportunity to explore cutting-edge solutions, technologies, and innovative ingredients in cosmetic and […]
Etichub at Polo Innovation Day 2024
Etichub is excited to participate once again in Polo Innovation Day 2024! This annual event dedicated to innovation in the cosmetics sector is an exceptional opportunity to explore the latest market trends and innovations. Don’t miss the chance to meet us and discover our innovative solutions in ingredient and product testing, along with our comprehensive […]
Supporting Haircare Claims: Introducing the Hair Morphology Tester
The beauty and personal care industry is constantly evolving, generating an increasing demand for innovative techniques that can substantiate product claims for hair care. These techniques must conduct in-depth analyses of various hair types and conditions to cover a wide range of benefits offered by cosmetic products. The daily challenge lies in providing accurate and […]
Etichub at Polo Innovation Day 2023
We are pleased to announce our participation in Innovation Day 2023, one of the year’s most anticipated events in the cosmetics sector, organized by Polo della Cosmesi and now in its sixth edition.The Innovation Day is a key reference point both nationally and internationally for the cosmetics industry. This event brings together all facets of […]
Etichub at Making Cosmetics 2022
Etichub will participate in Making Cosmetics 2022, the exhibition fair that serves as a showcase for national and international players in the cosmetic industry, offering the opportunity to present all the latest innovations, updates, and product portfolio. This event is focused on networking with industry representatives. On November 23 and 24, you can find us […]
The Trend of Microbiota and Associated Cosmetic Claims
The Cosmetic World and the Rise of Microbiota Trends The cosmetic industry is always at the forefront of new and evolving trends, introducing new terminology into common language. Among these, “microbiota” is undoubtedly one of the most talked-about terms in recent times, transforming from a niche concept to a commonly used term among a new […]