On Beauty Horizon, Etichub launches a new column: Trend, Test & Tech. A dedicated space for professionals working in cosmetic product development who must balance three key drivers: market trends, technological innovation, and scientific validation.
Today, a product is not built on a good formula alone. It requires a comprehensive pathway: understanding where the industry is heading, adopting modern development approaches and, above all, supporting benefits with efficacy and safety tests consistent with cosmetic claims. This is where credibility is established — with consumers, and across the entire value chain.
Trend, Test & Tech was created to explain this complexity in a clear and practical way, connecting inspiration, methodology, and tools. Because for an idea to become a solid product, it takes vision — and it takes measurement. The first article explores the macro-trends reshaping beauty in 2026 — from Metabolic Beauty to Sensorial Synergy and the Human Touch Revolution — and examines how these shifts are transforming expectations, product development, and the demand for supporting evidence.
Read more in the full article.
