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Research

Delve into Etichub’s research projects, where science and innovation come together to address the challenges of modern cosmetics. Discover how Etichub supports cosmetic claims with scientific evidence and develops cutting-edge solutions for an industry increasingly focused on health and sustainability.

Packaging and the Waste No Waste Perspective

March 20, 2025

In our contribution on Beauty Horizon, we address the topic of sustainability in packaging, a fundamental aspect in the fight against pollution and climate change. In Europe, packaging waste management is becoming increasingly crucial, with the European Union committing to progressively reduce waste production and promote more sustainable solutions. The

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test antiage cosmetica

The Future Between Well-Aging, Pro-Aging, and Longevity

January 8, 2025

With the increasing demand for anti-aging products, it is essential to adapt testing methods to the latest scientific discoveries and the evolving needs of consumers. Our laboratories propose an innovative approach that embraces the new philosophy of well-aging, pro-aging, and longevity, moving beyond the traditional concept of anti-aging. It is

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Supporting Haircare Claims: Introducing the Hair Morphology Tester

February 22, 2024

The beauty and personal care industry is constantly evolving, generating an increasing demand for innovative techniques that can substantiate product claims for hair care. These techniques must conduct in-depth analyses of various hair types and conditions to cover a wide range of benefits offered by cosmetic products. The daily challenge

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Long-Lasting Cosmetic Products

January 30, 2024

Performance, Quality, and Safety Testing for Unbeatable Results Long-lasting cosmetics have become essential allies in daily routines, as consumers increasingly seek intense color and endurance that lasts all day. With the evolution of formulations, the need for new testing protocols and efficacy evaluations to verify product claims has only grown.

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Our research on skin microbiota

March 22, 2023

We Are Excited to Share Our Latest Scientific Article “Skin Microbiota: Setting up a Protocol to Evaluate a Correlation between the Microbial Flora and Skin Parameters” Published in Biomedicines We are delighted to announce the publication of our latest scientific article, “Skin Microbiota: Setting up a Protocol to Evaluate a

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The Trend of Microbiota and Associated Cosmetic Claims

January 29, 2021

The Cosmetic World and the Rise of Microbiota Trends The cosmetic industry is always at the forefront of new and evolving trends, introducing new terminology into common language. Among these, “microbiota” is undoubtedly one of the most talked-about terms in recent times, transforming from a niche concept to a commonly

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