We are proud to be featured in Valore Donna, the magazine by RCS – Corriere della Sera that highlights the stories of women and companies driving innovation with vision and impact.
The article “The Science Behind Beauty” presents the journey of Etichub, an academic spin-off from the University of Pavia, which has built its identity on the integration of scientific research, technology transfer, and entrepreneurial vision.
As highlighted by Mariella Bleve, co-founder and CEO, Etichub’s mission is “to strengthen the recognition of cosmetics as a scientific discipline with broad social value.” This commitment translates into innovative services for the cosmetic industry — from advanced safety and efficacy testing to technical and scientific consulting, and support in the development and communication of sustainable, high-value products.
The article also highlights our company’s steady growth, as Etichub continues to consolidate its role as a reference point in cosmetic testing and applied research. Today, Etichub stands as an example of a research-born enterprise that successfully merges academic expertise and market insight, turning science into a tangible driver of innovation for the beauty industry.
Read the full article on Valore Donna – Corriere della Sera
