A Journey Towards Sustainable Cosmetics

SOS – Storie di Ordinaria Sostenibilità in Beauty Horizons 2024 The column “SOS – Stories of Ordinary Sustainability,” curated by Etichub in Beauty Horizons 2024, continues to delve into the realm of sustainable cosmetics. From Inspiration to Action The starting point is clear: while it’s easy to be captivated by the idea of sustainable products, […]
Storie di ordinaria Sostenibilità – Beauty Horizon 5/2023

Packaging & Sustainability Packaging plays a fundamental role in the cosmetics industry as it can determine the success or failure of a product. It is now undeniable that packaging must not only be functional and practical but must also have a strong visual impact, so it stands out within a store or online showcase. From […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 4/2023

The column “SOS – Stories of Ordinary Sustainability” continues in Beauty Horizons 4/2023, curated by Etichub.The shift towards sustainable beauty has opened new pathways but has also led to ambiguous language use in cosmetics. How can we promote informed, conscious choices and eliminate the misunderstandings that may hinder the journey toward sustainability? Through a glossary […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 3/2023

In recent years, the topic of sustainability has become a central focus in the world of cosmetics. For this reason, many companies have turned towards environmental aspects, both to differentiate themselves and to meet the needs of consumers who are increasingly sensitive to these issues. Despite the efforts of many companies to support this cause, […]
Our Article “Life Cycle Thinking: The Starting Point for Developing a Sustainable Ingredient” is Out in Natural1

Sustainability is an urgent issue today. That’s why we have dedicated ourselves to studying cosmetic raw materials. We aimed to compare the quality and performance of the materials available to the industry.The article provides an overview of ingredient management. It proposes an experimental approach to evaluation systems, starting with supplier selection. Success in choosing sustainable […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 2/2023

“SOS – Stories of Ordinary Sustainability,” the column curated by Etichub, continues in Beauty Horizons 2/2023. Upcycling is the key theme of this article, which explores the new frontier of waste-free beauty: transforming waste and by-products from other industries into new cosmetic ingredients. Agro-industrial by-products, for example, are an interesting natural bio-resource due to their […]
“Storie di Ordinaria Sostenibilità” Column by Etichub Continues in the First Issue of Beauty Horizons 2023

In this feature, we aim to debunk myths and address the role of synthetic ingredients in sustainable cosmetics. The evaluation of a cosmetic ingredient should be conducted thoughtfully, whether it is synthetic or natural, to create a truly sustainable product. For instance, geographical origin, cultivation or production methods, and treatment processes are critical factors to […]
10 Years of Activity! Etichub Celebrates Its Anniversary

On Friday, January 20, 2023, starting at 3:00 PM, an event will be held in the Aula Magna of the University of Pavia to celebrate the first ten years of Etichub! This milestone represents an ambitious step that acknowledges the value of ethics, training, and research—cornerstones of Etichub’s activities—also for its clients. The invitation-only ceremony […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 6/2022

In the ever-evolving world of beauty, the word innovation is always at the forefront. The growing interest, especially among millennials, in sustainable beauty has driven the industry towards increasingly “green” solutions. However, it is often tempting to associate sustainability with terms like green or natural, but it is important to clarify that a natural cosmetic […]
Storie di Ordinaria Sostenibilità: the new column by Etichub

This November marks the launch of the “SOS – Stories of Ordinary Sustainability” column, a bimonthly feature in Beauty Horizon Italia curated by Etichub’s Scientific Director, Prof. Paola Perugini, and Dr. Camilla Grignani, Marketing Specialist at Etichub.The column will explore the evolution of new sustainability metrics, offering constructive insights that will address all phases of […]