Supporting Haircare Claims: Introducing the Hair Morphology Tester
The beauty and personal care industry is constantly evolving, generating an increasing demand for innovative techniques that can substantiate product claims for hair care. These techniques must conduct in-depth analyses of various hair types and conditions to cover a wide range of benefits offered by cosmetic products. The daily challenge lies in providing accurate and […]
Long-Lasting Cosmetic Products
Performance, Quality, and Safety Testing for Unbeatable Results Long-lasting cosmetics have become essential allies in daily routines, as consumers increasingly seek intense color and endurance that lasts all day. With the evolution of formulations, the need for new testing protocols and efficacy evaluations to verify product claims has only grown. What Challenges Lie Ahead for […]
Storie di ordinaria Sostenibilità – Beauty Horizon 5/2023
Packaging & Sustainability Packaging plays a fundamental role in the cosmetics industry as it can determine the success or failure of a product. It is now undeniable that packaging must not only be functional and practical but must also have a strong visual impact, so it stands out within a store or online showcase. From […]
Etichub at Polo Innovation Day 2023
We are pleased to announce our participation in Innovation Day 2023, one of the year’s most anticipated events in the cosmetics sector, organized by Polo della Cosmesi and now in its sixth edition.The Innovation Day is a key reference point both nationally and internationally for the cosmetics industry. This event brings together all facets of […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 4/2023
The column “SOS – Stories of Ordinary Sustainability” continues in Beauty Horizons 4/2023, curated by Etichub.The shift towards sustainable beauty has opened new pathways but has also led to ambiguous language use in cosmetics. How can we promote informed, conscious choices and eliminate the misunderstandings that may hinder the journey toward sustainability? Through a glossary […]
Our Article “Life Cycle Thinking: The Starting Point for Developing a Sustainable Ingredient” is Out in Natural1
Sustainability is an urgent issue today. That’s why we have dedicated ourselves to studying cosmetic raw materials. We aimed to compare the quality and performance of the materials available to the industry.The article provides an overview of ingredient management. It proposes an experimental approach to evaluation systems, starting with supplier selection. Success in choosing sustainable […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 2/2023
“SOS – Stories of Ordinary Sustainability,” the column curated by Etichub, continues in Beauty Horizons 2/2023. Upcycling is the key theme of this article, which explores the new frontier of waste-free beauty: transforming waste and by-products from other industries into new cosmetic ingredients. Agro-industrial by-products, for example, are an interesting natural bio-resource due to their […]
Our research on skin microbiota
We Are Excited to Share Our Latest Scientific Article “Skin Microbiota: Setting up a Protocol to Evaluate a Correlation between the Microbial Flora and Skin Parameters” Published in Biomedicines We are delighted to announce the publication of our latest scientific article, “Skin Microbiota: Setting up a Protocol to Evaluate a Correlation between the Microbial Flora […]
Etichub Achieves ISO 9001:2015 Certification
We are pleased to announce that Etichub has successfully achieved ISO 9001:2015 certification. This internationally recognized standard demonstrates our commitment to quality management and continuous improvement in all aspects of our services. By obtaining this certification, we affirm our dedication to meeting customer expectations and delivering consistent, high-quality services. ISO 9001:2015 focuses on enhancing customer […]
“Storie di Ordinaria Sostenibilità” Column by Etichub Continues in the First Issue of Beauty Horizons 2023
In this feature, we aim to debunk myths and address the role of synthetic ingredients in sustainable cosmetics. The evaluation of a cosmetic ingredient should be conducted thoughtfully, whether it is synthetic or natural, to create a truly sustainable product. For instance, geographical origin, cultivation or production methods, and treatment processes are critical factors to […]