Etichub Discusses Sustainable Cosmetics at the “Small Talks on Sustainability” Roundtable
Etichub participated in the roundtable “Small Talks on Sustainability” at the tenth edition of the Skin Summer School, where the topic of sustainable cosmetics was discussed.This international cosmetics school, organized by the University of Pavia under the guidance of Professor Perugini, focused this year on the relationship between innovation and sustainability in the cosmetics industry. […]
Upcycling: the new frontier of cosmetic ingredients
The term upcycling refers to the process of giving new life to waste materials, adding value to the substance with minimal energy consumption. The result is a material of significant environmental and qualitative value, making it cleaner and more precious. It transcends the concept of recycling, which involves transforming and reusing a material to generate […]
The Trend of Microbiota and Associated Cosmetic Claims
The Cosmetic World and the Rise of Microbiota Trends The cosmetic industry is always at the forefront of new and evolving trends, introducing new terminology into common language. Among these, “microbiota” is undoubtedly one of the most talked-about terms in recent times, transforming from a niche concept to a commonly used term among a new […]
From Green Beauty to Safe Beauty: How Trends Are Changing
2020 was a year of significant upheaval on a global scale, resulting in profound changes across all sectors, including cosmetics. The new landscape shaped by the spread of Covid-19 prompted consumers to reassess their habits and consumption patterns, prioritizing every aspect of their lives around the protection of their health. It is not surprising, therefore, […]