Storie di Ordinaria Sostenibilità: the new column by Etichub
This November marks the launch of the “SOS – Stories of Ordinary Sustainability” column, a bimonthly feature in Beauty Horizon Italia curated by Etichub’s Scientific Director, Prof. Paola Perugini, and Dr. Camilla Grignani, Marketing Specialist at Etichub.The column will explore the evolution of new sustainability metrics, offering constructive insights that will address all phases of […]
Etichub at Making Cosmetics 2022
Etichub will participate in Making Cosmetics 2022, the exhibition fair that serves as a showcase for national and international players in the cosmetic industry, offering the opportunity to present all the latest innovations, updates, and product portfolio. This event is focused on networking with industry representatives. On November 23 and 24, you can find us […]
Etichub at Maker Faire Rome – The European Edition
Etichub is heading to Maker Faire Rome – The European Edition, the event that brings together science and technology. This exhibition is where innovation promoters and knowledge seekers meet to share their results.From October 7 to 9, you can find us in Pavilion C alongside the Digital Enterprise Point (PID) of the Chamber of Commerce […]
Etichub Discusses Sustainable Cosmetics at the “Small Talks on Sustainability” Roundtable
Etichub participated in the roundtable “Small Talks on Sustainability” at the tenth edition of the Skin Summer School, where the topic of sustainable cosmetics was discussed.This international cosmetics school, organized by the University of Pavia under the guidance of Professor Perugini, focused this year on the relationship between innovation and sustainability in the cosmetics industry. […]
Upcycling: the new frontier of cosmetic ingredients
The term upcycling refers to the process of giving new life to waste materials, adding value to the substance with minimal energy consumption. The result is a material of significant environmental and qualitative value, making it cleaner and more precious. It transcends the concept of recycling, which involves transforming and reusing a material to generate […]
The Trend of Microbiota and Associated Cosmetic Claims
The Cosmetic World and the Rise of Microbiota Trends The cosmetic industry is always at the forefront of new and evolving trends, introducing new terminology into common language. Among these, “microbiota” is undoubtedly one of the most talked-about terms in recent times, transforming from a niche concept to a commonly used term among a new […]
From Green Beauty to Safe Beauty: How Trends Are Changing
2020 was a year of significant upheaval on a global scale, resulting in profound changes across all sectors, including cosmetics. The new landscape shaped by the spread of Covid-19 prompted consumers to reassess their habits and consumption patterns, prioritizing every aspect of their lives around the protection of their health. It is not surprising, therefore, […]