An international event for regenerative transition
On October 13, 2025, at the EROC (European Regenerative Organic Center) experimental facility within the Davines Village in Parma, Etichub participated, as a sponsor, in the international event “Together We ROC – How to Accelerate the Regenerative Organic Transition in Europe”, dedicated to the growth and dissemination of regenerative agriculture across Europe.
Organized by the Regenerative Organic Alliance (ROA), in collaboration with the Rodale Institute – EROC and ICEA – Istituto di Certificazione Etica e Ambientale, the event brought together innovators, brands, stakeholders, and researchers from all over Europe to share strategies, experiences, and solutions aimed at accelerating the transition toward regenerative, ethical, and sustainable production models
A day of dialogue and collaboration
The event represented a valuable opportunity for dialogue among key players driving the transformation of production systems. Expert contributions, thematic workshops, and networking sessions fostered a concrete exchange of knowledge and perspectives.
Etichub actively contributed to the discussions, bringing its expertise in applied research and the scientific evaluation of cosmetic ingredients and products.
Regenerative agriculture and cosmetics: a strategic connection
For Etichub, being part of Together We ROC meant bringing the perspective of the cosmetic supply chain into a broader dialogue on regenerative agriculture.
The connection between regenerative agricultural models and sustainable cosmetics is increasingly strategic: natural, traceable, high-quality raw materials are the foundation for ethical and high-performing cosmetic products.
Our commitment as a sponsor stems from this vision: to promote a scientific, transparent, and collaborative approach that bridges research, local ecosystems, and the cosmetics industry, fostering practices that combine innovation, sustainability, and responsibility.
A commitment looking toward the future
In line with its mission, Etichub will continue to support initiatives that encourage the spread of regenerative practices and promote collaboration among the various players in the cosmetic value chain. Being part of Together We ROC represents another step toward a productive ecosystem capable of regenerating resources, communities, and knowledge, with the goal of building a future in which science, ethics, and innovation converge in a sustainable and shared development model.