Etichub took part in SHARPER 2025 – The European Researchers’ Night, a major event that brought to life over 800 initiatives in 15 Italian cities, engaging researchers, universities, institutions, and companies.
Cosmetics under the spotlight: Etichub opens its labs to the public
As part of the program, Etichub organized the initiative “Cosmetics under the spotlight: step into the lab”, opening its research facilities on September 22 and 25. During a week when Pavia turned into a true science village, both adults and children were invited to get closer to the world of research.
It was a unique opportunity to discover how a cosmetic project is born, which tools and testing methodologies we use, and what safety and efficacy tests reveal behind every product. Research is part of our DNA, and we believe in the educational value of sharing knowledge: not only by engaging with companies, but also by communicating directly with consumers.
A true behind-the-scenes of cosmetics, with practical demonstrations and explanations by our scientific team. Visitors, welcomed in small groups, experienced what it means to be a beauty tester, observing tests and analyses first-hand.
Research, curiosity, and engagement
The strong participation confirmed the public’s great curiosity and the importance of communicating cosmetic science in a transparent and accessible way.
For Etichub, this was a valuable opportunity to demonstrate how research and innovation drive every stage of our work in proving the safety and efficacy of cosmetic products.