A Journey Towards Sustainable Cosmetics
SOS – Storie di Ordinaria Sostenibilità in Beauty Horizons 2024 The column “SOS – Stories of Ordinary Sustainability,” curated by Etichub in Beauty Horizons 2024, continues to delve into the realm of sustainable cosmetics. From Inspiration to Action The starting point is clear: while it’s easy to be captivated by the idea of sustainable products, […]
Supporting Haircare Claims: Introducing the Hair Morphology Tester
The beauty and personal care industry is constantly evolving, generating an increasing demand for innovative techniques that can substantiate product claims for hair care. These techniques must conduct in-depth analyses of various hair types and conditions to cover a wide range of benefits offered by cosmetic products. The daily challenge lies in providing accurate and […]
Long-Lasting Cosmetic Products
Performance, Quality, and Safety Testing for Unbeatable Results Long-lasting cosmetics have become essential allies in daily routines, as consumers increasingly seek intense color and endurance that lasts all day. With the evolution of formulations, the need for new testing protocols and efficacy evaluations to verify product claims has only grown. What Challenges Lie Ahead for […]
Storie di ordinaria Sostenibilità – Beauty Horizon 5/2023
Packaging & Sustainability Packaging plays a fundamental role in the cosmetics industry as it can determine the success or failure of a product. It is now undeniable that packaging must not only be functional and practical but must also have a strong visual impact, so it stands out within a store or online showcase. From […]
Etichub at Polo Innovation Day 2023
We are pleased to announce our participation in Innovation Day 2023, one of the year’s most anticipated events in the cosmetics sector, organized by Polo della Cosmesi and now in its sixth edition.The Innovation Day is a key reference point both nationally and internationally for the cosmetics industry. This event brings together all facets of […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 4/2023
The column “SOS – Stories of Ordinary Sustainability” continues in Beauty Horizons 4/2023, curated by Etichub.The shift towards sustainable beauty has opened new pathways but has also led to ambiguous language use in cosmetics. How can we promote informed, conscious choices and eliminate the misunderstandings that may hinder the journey toward sustainability? Through a glossary […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 3/2023
In recent years, the topic of sustainability has become a central focus in the world of cosmetics. For this reason, many companies have turned towards environmental aspects, both to differentiate themselves and to meet the needs of consumers who are increasingly sensitive to these issues. Despite the efforts of many companies to support this cause, […]
Our Article “Life Cycle Thinking: The Starting Point for Developing a Sustainable Ingredient” is Out in Natural1
Sustainability is an urgent issue today. That’s why we have dedicated ourselves to studying cosmetic raw materials. We aimed to compare the quality and performance of the materials available to the industry.The article provides an overview of ingredient management. It proposes an experimental approach to evaluation systems, starting with supplier selection. Success in choosing sustainable […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 2/2023
“SOS – Stories of Ordinary Sustainability,” the column curated by Etichub, continues in Beauty Horizons 2/2023. Upcycling is the key theme of this article, which explores the new frontier of waste-free beauty: transforming waste and by-products from other industries into new cosmetic ingredients. Agro-industrial by-products, for example, are an interesting natural bio-resource due to their […]
Our research on skin microbiota
We Are Excited to Share Our Latest Scientific Article “Skin Microbiota: Setting up a Protocol to Evaluate a Correlation between the Microbial Flora and Skin Parameters” Published in Biomedicines We are delighted to announce the publication of our latest scientific article, “Skin Microbiota: Setting up a Protocol to Evaluate a Correlation between the Microbial Flora […]