Etichub at Polo Innovation Day 2024
Etichub is excited to participate once again in Polo Innovation Day 2024! This annual event dedicated to innovation in the cosmetics sector is an exceptional opportunity to explore the latest market trends and innovations. Don’t miss the chance to meet us and discover our innovative solutions in ingredient and product testing, along with our comprehensive […]
New Partnership Between Etichub and Italcam
We are excited to announce a new partnership between Etichub and Italcam, the Italian Chamber of Commerce in São Paulo, which facilitates connections with Brazil and supports businesses and institutions in their internationalization processes, creating concrete business opportunities. This initiative arises from a valuable collaboration mediated by AIB (Associazione Italia Brasile), a cultural association dedicated […]
Skin Summer School 2024
Unlock the Future of Sustainable Cosmetics with a Focus on Safety and Efficacy The Skin Summer School, a leading event in the cosmetics industry and a must-attend for technicians, professionals, and students alike, will return to Pavia from June 17 to 19.Unlock the Future of Sustainable Cosmetics: the theme for the twelfth edition is “Unlock […]
Etichub Wins the Seventh Edition of Univenture 2021!
Univenture is a competition in Pavia that rewards innovators, organized by the Third Mission of the University of Pavia and MIBE, the Master’s Degree Program in International Business and Entrepreneurship, with financial support from the Municipality of Pavia. The official award ceremony took place on April 6 in the Council Chamber of the Municipality of […]
A Journey Towards Sustainable Cosmetics
SOS – Storie di Ordinaria Sostenibilità in Beauty Horizons 2024 The column “SOS – Stories of Ordinary Sustainability,” curated by Etichub in Beauty Horizons 2024, continues to delve into the realm of sustainable cosmetics. From Inspiration to Action The starting point is clear: while it’s easy to be captivated by the idea of sustainable products, […]
Supporting Haircare Claims: Introducing the Hair Morphology Tester
The beauty and personal care industry is constantly evolving, generating an increasing demand for innovative techniques that can substantiate product claims for hair care. These techniques must conduct in-depth analyses of various hair types and conditions to cover a wide range of benefits offered by cosmetic products. The daily challenge lies in providing accurate and […]
Long-Lasting Cosmetic Products
Performance, Quality, and Safety Testing for Unbeatable Results Long-lasting cosmetics have become essential allies in daily routines, as consumers increasingly seek intense color and endurance that lasts all day. With the evolution of formulations, the need for new testing protocols and efficacy evaluations to verify product claims has only grown. What Challenges Lie Ahead for […]
Storie di ordinaria Sostenibilità – Beauty Horizon 5/2023
Packaging & Sustainability Packaging plays a fundamental role in the cosmetics industry as it can determine the success or failure of a product. It is now undeniable that packaging must not only be functional and practical but must also have a strong visual impact, so it stands out within a store or online showcase. From […]
Etichub at Polo Innovation Day 2023
We are pleased to announce our participation in Innovation Day 2023, one of the year’s most anticipated events in the cosmetics sector, organized by Polo della Cosmesi and now in its sixth edition.The Innovation Day is a key reference point both nationally and internationally for the cosmetics industry. This event brings together all facets of […]
Storie di Ordinaria Sostenibilità – Beauty Horizon 4/2023
The column “SOS – Stories of Ordinary Sustainability” continues in Beauty Horizons 4/2023, curated by Etichub.The shift towards sustainable beauty has opened new pathways but has also led to ambiguous language use in cosmetics. How can we promote informed, conscious choices and eliminate the misunderstandings that may hinder the journey toward sustainability? Through a glossary […]