On October 21, 2026, Etichub participated in Polo Innovation Day – Beauty to Business Summit 2026, an opportunity for key players across the cosmetics value chain to discuss new perspectives for the industry’s development.
The event brought together companies, professionals and experts from the Beauty & Personal Care sector, creating a platform for dialogue on the transformations reshaping the cosmetics market, from technological advancements and emerging sustainability requirements to regulatory challenges.
An opportunity to share knowledge, explore new perspectives and strengthen the connection between research and industry, driven by the belief that innovation emerges through dialogue and creates value through expertise, methodology and shared responsibility.
From Cosmetic Experience to Scientific Evidence: The Value of Testing
How can a cosmetic product promise be transformed into a credible, verifiable claim?
This was the central question explored in “Designing the Cosmetic Experience: The New Frontier in Testing”, presented by Mariella Bleve, CEO & Co-founder of Etichub.
During her presentation, Mariella Bleve illustrated how Etichub integrates research, scientific testing and marketing to develop substantiated cosmetic claims, supported by scientific evidence and capable of enhancing the product’s identity.
Efficacy evaluation is not merely a final verification step, but a strategic component that can guide both cosmetic product development and communication.
Through experimental protocols, instrumental analyses and tailored studies, scientific data becomes actionable evidence: a tool to demonstrate product performance, substantiate efficacy claims and build trust within the market.
Because every promise requires evidence. And every piece of evidence needs a method to create value.
Cosmetic Packaging and PPWR: Turning Regulatory Constraints into Opportunities
The evolving European regulatory framework for packaging is redefining how companies design and evaluate their packaging solutions.
During the roundtable discussion “Repack the Future: Turning Constraints into Opportunities – Can the PPWR Be a Lever for Innovation?”, Professor Paola Perugini, Professor at the University of Pavia, Co-founder and Scientific Director of Etichub, explored the opportunities that the new European Packaging and Packaging Waste Regulation (PPWR) presents for the cosmetics industry.
The introduction of new materials and evolving sustainability requirements call for an integrated approach combining design, regulatory compliance and scientific validation.
In this context, formulation–packaging compatibility testing plays a central role: it enables the investigation of interactions between the formulation and its packaging, assessing how material properties may affect the quality, safety and performance of the finished product.
For Etichub, this transformation represents an opportunity to support companies from the early stages of eco-design by selecting appropriate testing protocols and developing evaluation strategies tailored to the characteristics of new materials.
The objective is to transform regulatory compliance into a process of verifiable innovation, where packaging decisions are supported by reliable data and applicable scientific knowledge.
Research, Testing and Consulting: The Etichub Approach to Cosmetic Innovation
The two contributions to Beauty to Business Summit 2026 reflect a principle that guides our work: innovation creates value when it can be measured, verified and transferred to the market.
As a spin-off of the University of Pavia, Etichub works to make scientific research accessible to the cosmetics industry, integrating multidisciplinary expertise into a comprehensive development pathway.
From claim development to packaging evaluation, our approach connects research, testing and consulting to create the conditions for new ideas, materials and formulations to evolve into reliable products.
Our participation in Polo Innovation Day – Beauty to Business Summit 2026 provided an opportunity to share this vision and engage with the companies and professionals contributing to the evolution of the Beauty & Personal Care industry.
Think Cosmethic.
Cosmetics as applied science, verifiable ethics and shared responsibility.
Are you looking to develop substantiated cosmetic claims or assess your product’s compatibility with new packaging materials? Discover how Etichub can support your project through integrated research, scientific testing and consulting services tailored to your specific needs.